East Village · Est. New York

Your evening starts here — before it even begins

Hand-picked wines, thoughtful spirits, and small-batch treats curated for the moments that matter. Walk in, let us help you plan the perfect night.

Explore Our Selection Find Our Shop

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Warm interior of Liquor Up & Wine Down with shelves of wine and spirits

Our Story

A neighborhood shop with a serious point of view

We opened Liquor Up & Wine Down on 1st Avenue with one conviction: your local liquor store should feel like a conversation, not a transaction. Every bottle on our shelf is one we'd serve at our own table.

Whether you're building a dinner party from scratch, looking for that one special bottle, or just want honest guidance without the pressure — we're here. Same goes for the pastries and treats we stock; we only carry what we'd actually eat.

200+

Wine Labels

50+

Spirits

100%

Locally Loved

Our Selection

Everything you need,
nothing you don't

From a quiet weeknight pour to a celebratory toast, we've got the goods — and the taste to back it up.

Wine

Red & White Wines

From Burgundy to Bardolino, Napa to natural oranges. We rotate our case weekly so there's always something new to try.

Spirits

Spirits & Cocktails

Small-batch bourbons, craft gins, and the rare finds that make a home bar unforgettable. Ask us anything.

Treats

Pastries & Treats

Local bakery partnerships mean fresh croissants, cookies, and charcuterie add-ons — perfect companions for your bottle.

What We Offer

More than a checkout counter

We're your neighbors, your sommelier on speed dial, and the people who remember how you like your prosecco.

Personal Recommendations

Tell us what you're in the mood for — or what you're cooking — and we'll point you to exactly the right bottle. No jargon, no upselling.

Party & Event Packs

Hosting dinner for twelve? We'll build a custom case selection with price tiers so your guests are impressed and your wallet is intact.

Regulars & Rewards

Stop by often and you'll notice we remember you. Regulars get first access to rare releases, early invites to tastings, and the good stuff.

Visit Us

We're just off
the grid — in the best way

Right on 1st Avenue in the heart of the East Village. Find us, walk in, and we'll take care of the rest.

Address

383 1st Ave, New York
New York, NY 10010-4815

Phone

(164) 696-4173

Hours

Mon – Sat: 10am – 9pm
Sunday: 11am – 7pm

Ready?

Your next favorite bottle
is waiting

Stop by 383 1st Avenue or give us a call. We'll help you find exactly what you're looking for — or introduce you to something you'll love even more.

Call (164) 696-4173